University Admissions Expert/ CollegeTest Prep/ Undergraduate/Graduate

Every consultant is a member in good standing with HECA (Higher Education Consultants Association) and will help you with every step of the application process start with a free profile evaluation to maximize your chances for admission.

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Counseling Expert

1000+ Colleges

20 Years of Excellence

About US

Our Story was born out of the frustration that friends and family of Wil Jolicoeur, B.A. M.A., MDiv. (Mr. Will, known affectionately by his clients), the founder, experienced while trying to help their children navigate the often-confusing college admissions process.

As an expert with two Masters degrees from top universities, Mr. Will was the go-to person for assistance with reviewing college and scholarship applications, essay and resume writing, and targeting the best colleges to attend. As clients told their friends about their students’ college acceptances, Mr. Will decided to use his personal expertise and knowledge to start a business that helped students with the stressful process.





Our Services

College Advising

Each service begins with a comprehensive discussion with the parent(s) and child, a review of applicable academic and test records, and completion of the Student/Family Profile.

Graduate School

With the Comprehensive Graduate Plan, students have a personal approach them through the entire admission process. Expert Advisors help students applying to Business School, Law School, Graduate, Masters and PhD Programs.

International Students is one of the leaders in helping international students get into U.S. universities. With Mr. Will’s help, over a 1000 students from around the world have successfully gained admission into the top U.S. colleges and universities.

Transfer Students

While many students find just the right college and stay there for four years, statistics show that about one in three students who enroll in either a four-year or two-year college will probably transfer at some point.

Essay Revision

Application essays are among the most important parts of college applications today, and with good reason — it’s your opportunity to show admissions officers why you deserve a spot in next year’s class.

Summer Programs

International student applicants will also receive assistance with the following:

  • TOEFL Examination
  • Plan and establish a schedule for the TOEFL Examination


Why Mr. Will


Established for Over 20 Years

In 2001, Mr. Will founded to provide expert strategies for admission to undergraduate colleges, graduate programs, business schools, law schools, and other postgraduate schools.


Over 10,000 Graduates

We have a 100% success rate of placing students in four-year colleges. However, at, we measure success by placing students in the school that is the best fit for them.


Experience and Team Approach

MR. Will is distinctively capable of advising you on the most significant college issues you may face during your lifetime. Our general philosophy is that when our clients and prospective clients believe that our company is a good fit, everyone is happy.


World Class Service

We assure all of our students, parents, community and business partners that we observe the highest legal and moral standards.


What Our Students Say

“Hi Mr Will:I got accepted into the following grad schools (MBA):1. Babson College 2. GWU 3. Notre Dame 4. Penn State (Full Tuition Waiver + Assistantship) Finally accepted Penn State and I am starting my 2nd year in a couple of weeks.Best regards, Javier”


“Mr. Will,1. We got Yale! Thanks for all your help! I will keep you posted on the others. 2. I was waiting for this one! Now it’s between Yale and Berkeley. But it is a welcomed problem.Thank you for EVERYTHING.Eduardo”


“Hello Mr. Will, I just received this acceptance letter from Brown University, and wanted you to be the first to know! I am so happy and overwhelmed with this great news. You had a big part in this Mr. Will with all of your support and assurance! Kind Regards, David”


“Hi Mr. Will,Hope this note finds you well! Don’t remember if I told you but I decide to attended Georgetown University this fall. Thank you for your outstanding advice and coaching!!! Regards, Enrique MBA Student gets into Georgetown!”



Frequently Asked

If you’re like most high school students, you’ve got a lot of questions about the college application process. But we’ve got you covered. In this article, we answer some of the most frequently asked questions about college admissions. Here goes:

Which colleges should I apply to?

Before you can decide which colleges to apply to, brainstorm a list of preferences. Consider the following:

  • Do you want a big or small school?
  • Would you like to live in a big city, a college town, in a warm climate, etc.?
  • What’s important to you: student-faculty ratio, quality of the faculty , reputation, happiness of the students, school spirit and good sports teams, etc.?
  • Do you want to attend a school close to home?

Once you’ve got a general list going, start looking for colleges that meet your criteria. You should also think about what you want to major in, so you can find schools that have strong programs in that major. If you’re not sure, look for schools with a few majors in your main area of interest(s).

Should I apply early?

Applying early can get complicated. There are several categories of early admission: Early Decision, Early Action, and Restricted Early Action. Here’s a brief breakdown:

  • Early Decision-This is a binding early round application. If you’re accepted Early Decision, you must enroll at the school. Use Early Decision only if you have a clear first choice.
  • Early Action-Early Action is non-binding. You can apply Early Action to multiple schools, and you aren’t obligated to attend if accepted. You can also apply Early Decision to one school and Early Action to several schools. If you’re accepted Early Decision, however, you must withdraw your Early Action applications.
  • Restricted Early Action– Like Early Decision, Restricted Early Action is binding. You must attend if accepted. The difference is that if you apply REA, you can’t apply in the early rounds to any other schools, even Early Action.

Some schools have their own variation on these categories. To be sure of the rules, thoroughly read information on the school’s website.

It’s important to note that applying early can significantly increase your chances of acceptance.

How do colleges evaluate my application?

Most colleges use a holistic review process. This means they consider your test scores, GPA, grade trend, strength of schedule, extracurricular participation, essays, letters of recommendation, etc.

Applicants are considered as whole individuals. The admissions team tries to determine which students will succeed on their campus and make significant contributions. They try to build a diverse class with varying abilities and interests.

What should I write about for my college essay/personal statement?

Write about something that is meaningful to you. The topic you choose should also reveal significant information about your personality, your “story,” or your passions.

  • Who are you?
  • What challenges have you overcome?
  • What do you want to do with your future?
  • What lessons have you learned over the years?
  • How have you grown as a person?
  • How have you pursued your interests over the summer or your free time?

Find a story that relates to one of these questions and tell it (if, of course, it also relates to one of the college’s topics). Include some reflection on why this story is a meaningful part of who you are.

Do I have to choose a major?

Usually, no. You’ll spend the first two years of your college career taking mostly General Education courses. It’s typically not until junior year that you begin your “major” coursework.

Some schools require you to declare a major during the application process. In most cases, you’re allowed to change this major once you arrive on campus if desired. And many students change their major multiple times. For example, a great or terrible internship experience in a certain field can change whether you want to pursue a certain major.

For this reason, it’s often a good idea to hold off on choosing your major. As you take General Education courses, you’ll get a feel for what interests you and what classes you excel in.

Should I tell the college about any extenuating circumstances that impacted my grades?

Absolutely. Most colleges have a place on the application specifically meant for this scenario. Tread carefully, however. You don’t want to sound like you’re complaining or making excuses.

Simply state the facts about what happened. If applicable, talk about what you learned from the experience or the steps you took to overcome it. The focus should be on your growth and triumphs since then.

What should I do if I’m rejected from my dream school?

Absolutely. Most colleges have a place on the application specifically meant for this scenario. Tread carefully, however. You don’t want to sound like you’re complaining or making excuses.

Simply state the facts about what happened. If applicable, talk about what you learned from the experience or the steps you took to overcome it. The focus should be on your growth and triumphs since then.

How many colleges should I apply to?

There’s no absolute answer to this question. Mr. Will’s answers ranges from four to 10. At least six is a good number to shoot for, but ideally no more than 12 schools.

You should divide these schools into three categories: reach, target, and safety. To do so, you’ll need to research the average SAT/ACT, and GPA of admitted students. Then, based on your numbers, you’ll determine whether the school is a reach (unlikely to be accepted), target (good chance of acceptance), or safety (very good chance of acceptance).

Want to dig deeper into to see your chances of getting in to a certain school?

Apply to 2-3 safety schools, 2-4 target schools, and 2-3 reach schools. This way, you’ll have some solid options to choose from no matter what happens. And you just might get into the school of your dreams!

Should I fill out the Common Application or the Coalition Application?

Both the Common and Coalition applications streamline the admissions process by combing the main application for a large number of schools, but the older Common App covers more schools while the nascent Coalition App is geared toward including underrepresented students in the college admissions process. Neither application gives you a higher chance of earning an acceptance letter.

Colleges that accept both the Common Application and the Coalition Application don’t prefer one over the other. However, the Common Application is accepted by more schools. This means that it can save you time during the college application process.

Once you’ve decided which colleges you’ll apply to, check their websites to see which application(s) they accept. Then you can fill out the application that’s accepted by more of the colleges you’ve selected.

What SAT/ACT score do I need?

The answer to this question depends on the schools that you’re applying to. If, for instance, you want to go to an Ivy League School, you’ll need to aim for an SAT score in the 1470-1600 range, or an ACT score in the 31-35 range.

Of course, many schools are much less selective. The best plan is to research the average test scores of admitted students at the schools you’re interested in. Which of your schools has the highest average? Aim for a score slightly above that number.

Who should write my letters of recommendation?

Your letters of recommendation should be written by teachers who know you well. Ideally, they should be recent teachers from junior or senior year. Although it’s not a requirement, it can be helpful if at least one recommender teaches a subject that’s related to your intended major.

Additionally, choose teachers who have a good relationship with you. Be sure to ask the teachers if they’re comfortable writing you a letter of recommendation. If they don’t feel that they can write a quality recommendation for you, this gives them the opportunity to pass.

Should I do an optional interview or send optional materials?

Yes! Always do anything “optional.” This is an opportunity to tell the admissions team more about you, and you shouldn’t pass it up.

How can I make my application stand out?

As cliché as it may sound, the best way to make your application stand out is to be yourself. Write in your authentic voice, tell the truth, and talk about what genuinely matters to you.

While many applicants are concerned with impressing admissions officers, you should be concerned with helping admissions officers get to know you. If your application is truly a reflection of you and “sounds” like a real person, it will stand out.

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